No Shortcuts To Mastery
Oh, man, can I tell you how sick I am of hacks talking about hacks? (That’s the unknowledgeable talking about quick fixes.) We’re living in a time of instant gratification. Fine. I like it, too… When...
View Article“Nothing’s Ever Off The Record.”
This statement is always included when I’m media training a celebrity or public figure and goes into the comprehensive written summary, as well. It used to be a celebrity could depend on a reporter...
View ArticleElon Musk Isn’t Polished, But He’s Funny
I have been aware of Elon Musk for the past couple of years. I see Teslas around town and I must admit, I want one. (A car aficionado friend told me the only person who doesn’t want a Tesla hasn’t...
View ArticleHome Depot’s Sexy Voice
Have you heard the Home Depot’s TV commercials? The campaign is entitled, “Let’s Do This.” I hadn’t been aware of it until a couple of months ago because I guess they weren’t playing much in my local...
View ArticleCelebrating Gay Marriage
We’re a gay-lovin’ family. So we are so thrilled about Friday’s decision by the Supreme Court that confers the right to marry to gay people everywhere in this great and glorious country. Many of you...
View ArticleRuth’s Guacamole Recipe
In honor of July 4th (and in light of the controversy over the NY Times’s guacamole recipe featuring peas (??!!!), I am posting here a recipe that my family, guests, and I have enjoyed for over 15...
View ArticleWhat Mastery Actually Looks Like (And What It Doesn’t)
It’s been an interesting week in the world of mastery. Wimbledon, the Women’s World Cup, and “In Performance At The White House” – Gospel edition. Furthermore, I had an interesting conversation with a...
View ArticleHyping Myself Has Become Exhausting
There was a great article by Kathleen Parker of the Washington Post concerning our culture of social media self-promotion. She particularly takes issue with what she terms the “humble-brag.” “As in:...
View ArticleThe Talented Mr. Trump
Trump to host #Oscars? #TrumpVlog A video posted by Donald J. Trump (@realdonaldtrump) on Feb 23, 2015 at 8:10am PST If you are worried about Donald Trump becoming President, don’t. There is zero...
View ArticleCaitlyn Jenner Gave A Remarkable ESPY Speech
I’ve written about Caitlyn Jenner before and now I am compelled to write about her again having just watched her remarkable ESPY speech. It was just about perfect. Here’s why. It was well-written....
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Propaganda And The Future Of America
(Andrew Harnik / AP Photo) Most of us aren’t delving into policy statements posted on candidates’ website. We should, but, we’re not. We’re also not reading in-depth reporting in the major papers. The...
View ArticleWho Won GOP Debate? Sirius XM P.O.T.U.S Show with Tim Farley
http://www.ruthsherman.com/wp-content/uploads/2015/08/08-07-15-Ruth-Sherman-w.Tim-Farley-self-contained.mp3 Tim Farley interviewed me about the first GOP Debate on today’s SiriusXM P.O.T.U.S. show...
View ArticleWhy Traditional Candidates Aren’t Gaining Presidential Traction
Find interviews with Small Business experts on the Small Business Advocate show Jim Blasingame and I discuss why Donald Trump and Bernie Sanders have captured people’s attention and what they’re doing...
View ArticleCarly Fiorina Breaks Through Because Of Her Presentation Skills
I was quoted in the San Francisco Chronicle on Carly Fiorina’s debut as a presidential candidate. It was a breakthrough performance for her. Her presentation skills were solid, even masterful. This is...
View ArticleKanye West: How NOT To Give An Awards Acceptance Speech
Kanye West just cannot get out of his own way. In his acceptance speech for the VMA Vanguard Award, a huge honor, he once again lacked the grace, humility, and, frankly, the skills to deliver the...
View ArticleWho Won The 2nd GOP Debate? – Ruth Sherman with Marcia Kramer of CBS
I watched the 2nd GOP Debate. It was clear to me that Carly Fiorina won. She deployed her considerable talents and skills as a public speaker and presenter. She also prepared. Watch my discussion with...
View ArticlePope Francis, Symbols & Communication Failure
Pope Francis was in town last week. There was great anticipation for his visit, as there is with every Pope, but Francis seemed to have something special. From the minute he began his papacy, he...
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Advice for Candidates in Democratic Debate
Image by CNN I was quoted in Time yesterday about what the candidates had to do to to break through during the Democratic Debate. Remember: The best communicator always wins. The post Advice...
View ArticleTalks at Google: Pennsylvania Ave. to Silicon Valley: The BEST Communicator...
I was so thrilled to be invited to deliver a Talk @ Google. My topic title is above. As I told the Googlers, and as you’ll learn by watching, the power of the spoken word is never on greater display...
View Article5 Steps to A Winning Performance Mindset in 2016
Ruth’s Truth: It’s no longer enough to be good at your job. Lots of people are good. The competition is fierce and the market increasingly crowded with good workers. Today, if you want to advance, you...
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